Today’s communications landscape is saturated with events, parties, and social media promotions. It’s a jungle out there. So how does a lifestyle brand truly stand out? We believe it’s by getting personal, forming deep and lasting relationships with consumers, and ultimately by putting authenticity at the forefront.
We are a boutique agency that values integrity and originality, and in the five years that we’ve been around, our firm has gained a reputation for continuously innovating PR practices. We constantly challenge ourselves to develop new ideas that push the limits in creativity, because we refuse to rest on cut-and-paste laurels.
By working hard to get to know the brands really well in order to understand their goals and visions, we are able to craft narratives that resonate with the public. Individual strategies are tailored for a range of industries, from food, fashion, beauty, and travel, to entertainment, sports and business. Our events are intimate and targeted, where members of the media are encouraged to interact with the brand and experience it on a personal level. Stakeholders–#friendsofARCPR —often approach us for thoughtful campaigns, well-designed press kits, and the freedom to allow stories to develop organically.
But it’s not just stories that beg attention and drive interest. Creativity is just half of the recipe. Relationships are the heart of PR, and we aim to earn the trust of our clients and of the public. Because of this, we’ve been told that they appreciate our instinct to do things differently. We believe in making relationships and connections happen—and ensuring that these links stand the test of time.
ARC PR is a boutique contemporary communications house.
On a daily basis, our team can be found innovating campaigns, connecting key relationships, and creating waves of awareness on multiple media platforms.
We thrive in the excitement of brainstorming for events and campaigns, writing honest and articulate pieces, collaborating with bloggers, members of the media, celebrities, influencers, artists, directors, designers and other creatives.
We design intentional collaterals, track activity on social media and come up with unique and fun ways to communicate to the public the key messages of the brands we represent.